When it comes down to the basic question: "Why are we all here? In case of a small business the answer is always  to make money.  Sure there are many benefits in addition to the profits, but without profits the other benefits become  too costly.

We as owners are always thinking about profits.

I must agree that in order for this system to work I must put profits in front of every purpose and every procedure.

But to be more specific here are a few reasons why my system will help improve your profits.  

In an integrated system not only includes the loan data but also includes the loan profitability.

Profits come from revenues minus expenses.

Revenues equals loans closed times the average loan size times the average basis points earned plus other fixed  fees.

Expenses equal the average origination fees times the commission rate plus direct loan costs and indirect expenses.